We organised the second press conference of our Kharif season campaign in Chandigarh yesterday.
Kshema’s Chief Underwriting Officer C V Kumar and Chief Growth Officer Karambir Singh Rai (KB) addressed the conference which was attended by Punjabi, Hindi, and English media based in Chandigarh, catering to readers in the states of Punjab, Haryana, and Himachal Pradesh.
Mr. Kumar spoke about Kshema’s flagship crop insurance product Sukriti which starts from Rs 499 per acre and the benefits of this customised crop insurance. Kshema has made rapid strides in making its products available across the country in a short span of time and Mr. Rai emphasised the role played by the ever-increasing sales team to take Sukriti far and wide, assisted by a committed network of Point of Sale Persons (POSPs) who assist farmers in buying Sukriti using the Kshema app.

Any farmer can call the helpline number and request a face-to-face meeting with a POSP for guidance. The media turnout was an overwhelming success, reflected in the coverage received across prominent publications in the region.
The event, being a part of our Kharif marketing campaign contributes towards our mission of empowering farmers with robust insurance solutions, ensuring their hard work is always protected.