We organised the second press conference of our Kharif season campaign in Chandigarh yesterday.
Kshema’s Chief Underwriting Officer C V Kumar and Chief Growth Officer Karambir Singh Rai (KB) addressed the conference which was attended by Punjabi, Hindi, and English media based in Chandigarh, catering to readers in the states of Punjab, Haryana, and Himachal Pradesh.
Mr. Kumar spoke about Kshema’s flagship crop insurance product Sukriti which starts from Rs 499 per acre and the benefits of this customised crop insurance. Kshema has made rapid strides in making its products available across the country in a short span of time and Mr. Rai emphasised the role played by the ever-increasing sales team to take Sukriti far and wide, assisted by a committed network of Point of Sale Persons (POSPs) who assist farmers in buying Sukriti using the Kshema app.
Any farmer can call the helpline number and request a face-to-face meeting with a POSP for guidance. The media turnout was an overwhelming success, reflected in the coverage received across prominent publications in the region.
The event, being a part of our Kharif marketing campaign contributes towards our mission of empowering farmers with robust insurance solutions, ensuring their hard work is always protected.
Also Read: https://www.thehindu.com/news/national/andhra-pradesh/kshema-rolls-out-insurance-coverage-for-crops/article68304498.ece
Empowering Farmers: Kshema General Insurance Launches Awareness Campaign
Any farmer can call the helpline number and request a face-to-face meeting with a POSP for guidance. The media turnout was an overwhelming success, reflected in the coverage received across prominent publications in the region.
The event, being a part of our Kharif marketing campaign contributes towards our mission of empowering farmers with robust insurance solutions, ensuring their hard work is always protected.
Also Read: https://www.thehindu.com/news/national/andhra-pradesh/kshema-rolls-out-insurance-coverage-for-crops/article68304498.ece
Empowering Farmers: Kshema General Insurance Launches Awareness Campaign
Frequently Asked Questions (FAQs)
Q1. What was highlighted at the Chandigarh press conference?
Farmer risk protection, crop insurance awareness, and digital tools for claims and monitoring.
Q2. Which schemes were discussed?
PMFBY and Kshema’s tailored insurance offerings for rabi and kharif crops.
Q3. How do farmers enroll post‑event?
Through Kshema’s app, website, or local partner centers with KYC and land details.
Q4. Were tech demos provided?
Yes. Mobile app walkthroughs, remote sensing updates, and weather alert integrations.
Q5. What is the expected impact?
Higher awareness, faster claims, and more resilient incomes across districts.
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