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Crop Insurance
We organised the second press conference of our Kharif season campaign in Chandigarh yesterday.
Kshema’s Chief Underwriting Officer C V Kumar and Chief Growth Officer Karambir Singh Rai (KB) addressed the conference which was attended by Punjabi, Hindi, and English media based in Chandigarh, catering to readers in the states of Punjab, Haryana, and Himachal Pradesh.
Mr. Kumar spoke about Kshema’s flagship crop insurance product Sukriti (opens in a new tab) which starts from Rs 499 per acre and the benefits of this customised crop insurance. Kshema (opens in a new tab) has made rapid strides in making its products available across the country in a short span of time and Mr. Rai emphasised the role played by the ever-increasing sales team to take Sukriti far and wide, assisted by a committed network of Point of Sale Persons (POSPs) who assist farmers in buying Sukriti using the Kshema app (opens in a new tab).
Any farmer can call the helpline number and request a face-to-face meeting with a POSP for guidance. The media turnout was an overwhelming success, reflected in the coverage received across prominent publications in the region.
The event, being a part of our Kharif marketing campaign contributes towards our mission of empowering farmers with robust insurance solutions (opens in a new tab), ensuring their hard work is always protected.
Empowering Farmers: Kshema General Insurance Launches Awareness Campaign
Farmer risk protection, crop insurance awareness, and digital tools for claims and monitoring.
PMFBY and Kshema’s tailored insurance offerings for rabi and kharif crops.
Through Kshema’s app, website, or local partner centers with KYC and land details.
Yes. Mobile app walkthroughs, remote sensing updates, and weather alert integrations.
Higher awareness, faster claims, and more resilient incomes across districts.
“We do not assume any liability for any actions undertaken based on the information provided here. The information gathered from various sources and are displayed here for general guidance and does not constitute any professional advice or warranty of any kind.”
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